A beer, a stool, and a test
During National Colorectal Cancer Awareness Month, Squatty Potty (a consumer products company whose product lines consist of toilet stools, sprays, and other bathroom accessories) had a simple solution to get people tested while giving limited-edition beer and a toilet stool shipped to their houses: just send them your poop.
This is part of the clever “Give a Crap Challenge” planned by the Colon Cancer Foundation, Squatty Potty, and DuClaw Brewing Company with help from CraftShack and EverlyWell, with the goal of raising money to assist the Colon Cancer Foundation in providing 10,000 colorectal cancer screenings to underserved communities in 2021.
Participants of the promotion will get exclusive access to the limited edition DuClaw Sour Me Unicorn Farts sour ale, a Squatty Potty, and an at-home colon cancer screening kit from EverlyWell.
The toilet stool company is famous for becoming viral for their ice cream-pooping unicorn videos that have received over 300 million views, ‘changing the way America poops’.
“As silly as it seems, your poop could help save your life,” said Bernie Kropfelder, CEO of Squatty Potty. “So why not get some free things while better understanding your health?”
The challenge program is on www.GiveACrapChallenge.com and closed on March, 7th.
“This is us, arms in the air shouting from the rooftops that this is a deadly disease that affects not just older people”, said Cindy Bourassi, president of the Colon Cancer Foundation. “The fight against this deadly disease is serious… and sometimes, the best way to engage people is with a little humor!”
A clever and powerful idea: the right approach to encourage people, but with irony.
Source PRNewswire.com
