A Japanese Company launched the longest toilet paper roll
Marutomi Seishi, a Japanese toilet paper maker, launched a 300-meter-long roll last month. It’s 6 times the length of an average roll or the equivalent to the height of 3 Statues of Liberty.
The longer rolls are designed to reduce the number of visits to the supermarket to restock, Maki Ochiai, the deputy chief of marketing at Marutomi Seishi explained.
“We wanted to deliver a product to customers that reduce their shopping stress”, she said.
Since Japan’s state of emergency gets extended, more people are spending time at home and thus running out of rolls faster, she continued.
The decision to make a 300-meter-long roll was also a test of toilet paper’s limits because the challenge was to create super thin but soft paper to produce a compact roll that would fit normal toilet roll holders.
Marutomi Seishi managed to keep its 300-meter roll at a diameter of 12.5 cm, which is bigger than average but wouldn’t be out of place in a normal bathroom.
“Any longer and the roll wouldn’t fit in toilet paper holders”, Ochiai said, adding that the company’s sales have grown since the product’s roll-out in May.
Yuriko Sato, a worker in the tech industry in Tokyo said she’s thankful for long paper rolls.
“It’s great because I don’t have to restock as much”, she said.
Sato has recently bought an extra-long roll made by Marutomi Seishi. She also likes that the roll has no core, which means more paper and one less thing to throw out.
It’s nothing new that the Japanese always have brilliant ideas, especially when it comes to toilets and similar.
Source vice.com
